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AI For Advertising: Practical Strategies To Drive Efficient Growth

AI for advertising isn’t about chasing shiny objects, it’s about compounding the fundamentals we already trust. When we pair solid segmentation, sharp creative, and disciplined measurement with automation and models, the result is ruthless efficiency: better targeting, faster learning, smarter spend. In this guide, we’ll cut through the noise and show how we can use […]

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When Did AI Become Popular? A Marketer’s Timeline Of Real Adoption

If you’re asking “when did AI become popular,” you’re really asking two things: when did people start caring, and when did people start using it every day. The short answer: AI simmered in the mainstream from the Siri era onward (2011), quietly shaped our feeds and shopping from 2016–2020, and then exploded into cultural consciousness

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