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marketers review dashboards comparing types of ai models in a modern u s office

Types Of AI Models: A Marketer’s Guide To What Matters And When To Use Them

AI & Automation, Digital Marketing, Must Read

Marketers don’t need a PhD to make smart calls about AI, but we do need a clear map. The types of AI models are converging on a few patterns that matter for our work: creating content, predicting outcomes, personalizing experiences, and optimizing spend. In 2025, we’re choosing between foundation models and task-specific tools, between open-source […]

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marketer reviews ai timeline with voice assistants generative tools and smart devices

When Did AI Become Popular? A Marketer’s Timeline Of Real Adoption

AI & Automation, Digital Marketing, Editors Pick, Must Read

If you’re asking “when did AI become popular,” you’re really asking two things: when did people start caring, and when did people start using it every day. The short answer: AI simmered in the mainstream from the Siri era onward (2011), quietly shaped our feeds and shopping from 2016–2020, and then exploded into cultural consciousness

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