Believe it or not, the world hasn’t gotten over yet with viewing videos online. This is why content creators are pressured to create better content. When it comes to videos, which is more viewed? Short-form or long-form videos?
In this discussion, explore the critical trends in short-form video and long-form video, their contrasts, and how you can harness this powerful tool to boost engagement and conversions.
Short-Form Videos
Short-form videos, typically defined as content under 90 seconds, have become a significant player in the marketing arsenal. With 73 percent of consumers expressing a preference for these brief insights for product discovery, they are essential for reaching today’s audiences.
One of the most compelling statistics is that 50 percent of viewers retain information from videos lasting under 90 seconds, making them perfect for quick learning. Also, 66 percent of marketers view short-form videos as the most engaging content type available today, prompting 26 percent of them to increase investment in this medium. TikTok, for example, commands attention with U.S. adults averaging about 58.4 hours monthly on the platform, contributing to its 1.6 billion global users, translating to approximately 20 percent of the world’s population engaging with this content.
As you strategize your upcoming marketing campaigns, consider incorporating microlearning techniques, which involve bite-sized lessons of two to five minutes. This approach not only captures attention but also positions your brand as an informative authority.
Long-Form Videos
While short-form video is swiftly gaining ground, long-form videos are experiencing some challenges. Data shows that engagement on platforms like YouTube is declining, with interactions down 50 percent year-over-year as short-form content takes precedence. Users find it increasingly difficult to stay focused on lengthy videos, especially given the growing saturation of content on platforms like Instagram and YouTube.
Even though the decline, long-form videos still have their place in storytelling and deeper engagement. Brands that effectively use both formats can leverage the strengths of long-form content while also catering to the rapidly dwindling attention span of consumers today. But, for marketers, the focus should increasingly shift towards shorter videos, which are resonating more with audiences and driving increased engagement.
Long-Form and Short-Form Video Trends
Across the landscape of digital content, short-form videos are outpacing their long-form counterparts. Data from recent analyses reveal a 70 percent growth in short-form video posts across platforms like Reels, TikTok, and YouTube Shorts, while long-form content continues to lag.
The decline in long-form engagement correlates with shrinking attention spans: people now prefer consuming information quickly and effectively. In fact, 82 percent of Internet traffic is projected to be video content, with short-form rising even further in popularity.
Sixty-three percent of viewers express a stronger preference for creator-generated short videos, adding another layer of trust and relatability to the format. As you consider your video marketing strategy, focus on creating high-quality, engaging short-form videos that appeal to these evolving consumer preferences.
What Type of Video Better Converts?
When it comes to conversion rates, short-form videos clearly have the edge. Research indicates that 87 percent of marketers report experiencing sales increases attributed to short-form video content. Seventy-five percent of consumers prefer video over text, with short-form videos leading not just in ROI but also in virality, being 47 percent more likely to be shared compared to longer formats.
Besides, short-form videos deliver 2.5 times more engagement than their long-form counterparts, reinforcing their effectiveness in capturing audience interest and driving action. If you’re aiming for higher conversion rates in your marketing efforts, investing time and resources into creating compelling short-form videos is not just an option, it’s a necessity.
Try Short-Form Videos for Your Brand!
The landscape of marketing is evolving rapidly, and short-form video content stands at the forefront of this change. With compelling statistics driving the importance of this medium, you should prioritize integrating short-form videos into your content strategy. By focusing on delivering engaging, quick-hitting content that resonates with your audience, you position your brand for sustained growth and engagement in an increasingly crowded digital space. As you navigate these trends, remember: adapting your strategy is not just about keeping up: it’s about leading the charge toward innovative and effective marketing.
